PERSPECTIVE CHANGES EVERYTHING.

Executive coaching for CPAs, partners, owners and accounting firm leaders.

LET’S TALK

I UNDERSTAND THE PROFESSION.
I FOCUS ON THE PROFESSIONAL.

Sometimes you need someone who understands your world, sees it differently, asks the questions others won’t, and holds you accountable for what happens next.

I’ve spent my career in and around public accounting, as a CPA, partner, firm owner and coach. I understand the environment my clients operate in, but I never assume I’ve seen their situation before. Every professional, firm and circumstance brings something different.

Today, I spend much of my time studying where the profession is going and talking with the people leading it.

That means we can get to what matters faster.

I understand the business model, the language, the pressures and the realities of public accounting. But our work isn’t about what I know. It’s about creating space to think about the decisions, relationships, opportunities and responsibilities that come with building a career and leading in public accounting, with perspective you may not have access to anywhere else.

I understand the profession. But our work is about you.

EVERY CPA SHOULD HAVE A COACH.

That’s something I’ve come to believe after more than 10,000 hours of coaching accounting professionals.

Success isn’t a reason you don’t need one. It may be one of the best reasons to have one.

Coaching doesn’t have to begin with something going wrong. And a coach isn’t just a fixer.

Sometimes something needs to change. You may be trying to grow the firm, build a practice, succeed in a bigger role or make a decision you’ve put off for too long. Or things may be going pretty well, but you know they could be better.

Successful professionals spend much of their time responding to what other people need from them: clients, partners, employees, boards and colleagues. There aren’t many places where the conversation can be entirely about them.

Coaching creates that place. A place to think out loud, say the thing you can’t say in a partner meeting, question something you’ve accepted as true, consider an option you couldn’t see from inside the situation, hear the question nobody else is asking, and sometimes be told what you already know but haven’t acted on.

A coach is an advantage.

COACH. MENTOR. CHALLENGER. ACCELERATOR.

What you need from me will change. My focus on you won’t.

Sometimes you need questions, not answers. Sometimes my experience gives us another way to look at what’s in front of you. I bring context from a career inside the profession and thousands of coaching conversations, without assuming someone else’s answer should become yours.

And sometimes you already know what needs to happen. You just haven’t made it happen. That’s where accountability becomes acceleration.

My role isn’t to make your decisions for you.
It’s to help you become better at making them.

LET’S TALK

Connect
doug@thecpacoach.com
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The CPA Coach
Executive coaching for CPAs, partners, owners and accounting firm leaders.

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